About Us

Meat. Game. Charcuterie. ​

1. A third-generation butchers with over 180 years experience amongst the current team. We’ve been in Aylsham – the historic National Trust Market Town since 1855

 

2. All our meat is sourced within 13 MILES of the shop, (with the exception of the haggis which a lovely lady in Scotland makes for us) from small family farms

 

3. ALL our farms adhere to the HIGHEST WELFARE STANDARDS, many of which we buy 100% of their production

Why is this important? Animals that are looked after, taste better​:

  • low mileage to slaughter reduces stress to the animal, which tastes better
  • you can view our livestock in the fields
  • working closely with farmers ensures the right fat marbling and conformation to allow dry hanging, an essential step to intensifying flavor

 

“We’re passionate about local. Obsessed about quality”

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4. The slaughter house is 10 miles from the shop and ALL our meat is slaughtered first.  Less miles + slaughtered first = less stress on the animals which makes for better tasting meat.

 

5. EVERYTHING (except Haggis) is produced (pies, ham, bacon, bbq products, cooked meats etc) on site

 

6. Our hams and bacons are DRY CURED and smoked on site to a 60 year old recipe

 

7. We are a GAME DEALER buying local produce and processing on the premises

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8. Our values are PROVENANCE, TRACEABILITY, VISIBILITY (you can see our stock in fields that surround the town), EXCELLENCE and EDUCATION

 

9. We HANG all our beef for 28 days in a state of the art maturation room

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10. We hold a 5 star Food Standards Agency “Food Hygiene Rating” and an independant third party Food Standards certificate from industry renowned and rigorous testers at STS, which means that we demonstrate the highest food safety culture and standards.